Privacy Policy

Last Updated: 2025/10/13

At HeelTherapy ("we," "us," or "our"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit heeltherapy.com (the "Site").

1. Information We Collect

Personal Information You Provide:

• Contact Information: Name, email address, phone number, shipping address, billing address

• Payment Information: Credit card details, PayPal account information (processed securely by our payment processors)

• Account Information: Username, password, order history

• Communications: Messages sent through our chatbot, email correspondence, customer service inquiries

• Product Preferences: Size, fit information, comfort needs

Information Collected Automatically:

• Device Information: IP address, browser type, operating system, device identifiers

• Usage Data: Pages visited, time spent on site, referral sources, click patterns

• Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to enhance your experience (see Cookie Policy below)

2. How We Use Your Information

We use your information to:

• Process Orders: Fulfill purchases, arrange shipping, send order confirmations

• Customer Service: Respond to inquiries, resolve issues, provide support through our AI chatbot

• Marketing Communications: Send promotional emails, product updates, special offers (with your consent)

• Improve Our Service: Analyze site usage, optimize user experience, develop new products

• Legal Compliance: Comply with laws, prevent fraud, protect our rights

• Personalization: Recommend products based on your preferences and purchase history

3. Legal Basis for Processing (GDPR Compliance)

We process your data based on:

• Contract: To fulfill orders and provide services you requested

• Consent: For marketing communications and certain cookies

• Legal Obligation: To comply with tax, accounting, and other legal requirements

• Legitimate Interests: To improve our services, prevent fraud, and maintain security

4. How We Share Your Information

We may share your information with:

Service Providers:

• Payment Processors: Stripe, PayPal (they handle your payment data directly)

• Shipping Partners: USPS, FedEx, UPS for order delivery

• Email Marketing Platforms: For sending newsletters and promotional content

• Analytics Providers: Google Analytics, Facebook Pixel for website performance tracking

• Customer Service Tools: Chatbot platforms, help desk software

• Fraud Prevention Services: To detect and prevent fraudulent transactions

Legal Obligations:

We may disclose information if required by law, court order, or government request, or to protect our rights and safety.

Business Transfers:

If HeelTherapy is acquired or merged with another company, your information may be transferred to the new owner.

We DO NOT sell your personal information to third parties.

5. Data Security

We implement industry-standard security measures to protect your information, including:

• SSL encryption for data transmission

• Secure payment processing (PCI-DSS compliant)

• Regular security audits and updates

• Restricted access to personal data

• Secure data storage with encryption at rest

However, no method of internet transmission is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only as long as necessary for:

• Order Processing: 7 years for tax and accounting purposes

• Customer Service: 3 years after last interaction

• Marketing: Until you unsubscribe or request deletion

• Legal Requirements: As required by applicable laws

7. Your Rights and Choices

You have the right to:

• Access: Request a copy of the personal information we hold about you

• Correction: Update or correct inaccurate information

• Deletion: Request deletion of your personal data (subject to legal obligations)

• Opt-Out: Unsubscribe from marketing emails at any time via the link in our emails

• Cookie Control: Manage cookie preferences through your browser settings

• Data Portability: Receive your data in a structured, machine-readable format

• Restrict Processing: Limit how we use your data in certain circumstances

To exercise these rights, contact us at [email protected]

8. Cookies and Tracking Technologies

We use cookies to:

• Remember your preferences and login information

• Analyze site traffic and user behavior

• Deliver targeted advertising on social media and other platforms

• Improve site functionality and performance

Cookie Categories:

• Essential: Required for site functionality

• Analytical: Help us understand how visitors interact with our site

• Marketing: Used for personalized advertising

You can disable cookies in your browser settings, but this may limit some features of our Site.

9. Third-Party Links

Our Site may contain links to external websites. We are not responsible for the privacy practices of these third-party sites. Please review their privacy policies before providing personal information.

10. International Data Transfers

Your information may be transferred to and processed in countries outside your residence, including the United States. By using our Site, you consent to such transfers. We ensure appropriate safeguards are in place to protect your data.

11. Children's Privacy

Our Site is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, contact us immediately.

12. California Privacy Rights (CCPA/CPRA)

California residents have the right to:

• Know what personal information is collected about them

• Delete personal information (with exceptions)

• Opt-out of the sale or sharing of personal information

• Correct inaccurate personal information

• Limit use of sensitive personal information

We do not sell your personal information. To exercise your California privacy rights, contact us at [email protected]

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with a revised "Last Updated" date. Your continued use of the Site after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy or how we handle your data, contact us:

HeelTherapy Customer Support
Email: [email protected]
Website: heeltherapy.com
AI Chatbot: Available 24/7 on our website

Response Time: We will acknowledge your request within 48 hours and resolve it within 30 days as required by law.

Your privacy matters to us. We are committed to transparency and protecting your personal information.